A product description does two jobs. It sells the product to a customer scrolling at midnight. And it tells Beakle exactly what to say when a customer asks "how much is the black one with the longer cable?"
Most descriptions do neither job well. Here's how to write ones that do both.
Why this matters more than you think
Beakle pulls product details from your catalog when it answers questions. Vague description in, vague answer out. If you've ever caught Beakle saying "let me confirm with the owner" when the customer asked something basic — your description is usually the reason.
A tight description does three things at once:
- Customers stop asking the same question five times a day
- Beakle answers more confidently, fewer escalations to you
- Browsers turn into buyers without you typing a word
Compare these two:
Bad: "Bluetooth speaker. Loud and nice. Available."
Good: "JBL Flip 6 Bluetooth speaker. Waterproof (IPX7). 12 hours battery on full charge. Black, blue, and red available. Connects to two phones at once. ₦55,000."
A customer at 11pm asks "is it waterproof and how long does the battery last?" With the bad description, Beakle has to escalate to you. With the good one, Beakle answers in five seconds and the customer pays before they sleep.
What to include — the five-line rule
If you can write five lines about your product, you have enough. Here's the structure:
- What it is — brand, model, type. Not "nice phone." Say "iPhone 13 Pro 256GB."
- Key specs — size, weight, capacity, material, power. Whatever a buyer would ask before paying.
- What it does well — the one or two things that set it apart. Be specific, not hype.
- Variants — colours, sizes, options, with prices if they differ.
- Price — in ₦, with any conditions ("delivery free in Lagos", "wholesale from 10 units").
That's it. Five lines. No essay needed.
Vague language is killing your sales
"Premium quality." "High-grade material." "Latest design." "Top spec."
Read those out loud. They mean nothing. A customer reads them and still doesn't know if they should buy.
Replace vague with specific:
- Vague: "premium leather" → Specific: "full-grain cowhide leather, 2mm thick"
- Vague: "long battery life" → Specific: "8 hours on a full charge"
- Vague: "modern design" → Specific: "rounded edges, matte finish, 4mm bezel"
- Vague: "fast delivery" → Specific: "next-day in Lagos, 2-3 days nationwide"
Specific wins because specific is checkable. A customer who reads "8 hours battery" feels you've thought about it. "Long battery life" sounds like you're hiding the number.
Write for skimmers and readers at the same time
Half your customers will read every word. The other half will scroll past, eyes skipping.
Both groups need to get the answer fast.
Structure it like this:
- First line: the product name and the one thing it does best
- Next 2-3 lines: the specs that matter, in plain language
- Last line: price, variants, delivery
Use commas and full stops. Don't write one giant paragraph. Don't pad with phrases like "we are pleased to offer." Just say what it is.
Common mistakes (and the fix)
Mistake 1: Hype words instead of facts. "Best speaker in Nigeria." That's not a description. That's a claim. Replace with what's actually true — "100W output, beats most home speakers under ₦80,000." A claim you can prove beats a brag you can't.
Mistake 2: Jargon without translation. "OLED display, A15 Bionic, IP68 rated." Half your customers won't know what any of that means. Write it as "OLED screen (sharp, vivid colours), powerful chip (handles heavy games and editing), waterproof for an hour at 1.5m depth." Keep the technical terms — add the plain-language version next to them.
Mistake 3: Missing the obvious specs. A dress without sizes. A phone without storage. A speaker without battery hours. If a customer would ask it, write it.
Mistake 4: Copying the manufacturer description. Samsung wrote their description for a global audience. You're selling to people in Surulere who want to know if it works on MTN, if it has dual SIM, and how much in naira. Rewrite it for your customer.
Mistake 5: One-word descriptions. "Available." "In stock." "Order now." These are not descriptions. These are filler. They tell Beakle nothing and tell your customer less.
A quick test before you save
Before you hit save on a product, ask:
- If a customer asked Beakle the three most common questions about this product, would Beakle find the answer here?
- Did I use any word a customer would have to Google?
- Is the price clear, in ₦, with any delivery conditions?
- Have I included at least three specific facts?
If you can answer yes to all four, you're done.
Where to do this inside Beakle
You write product descriptions inside your Beakle dashboard, in the Products section. Each product has a description field, an image, variants, and a price.
If you sell more than ten products, take the Catalog setup guide seriously. It walks you through bulk-adding, variants, and how Beakle uses each field when answering customers.
The payoff
Spend one afternoon rewriting your top ten products. You'll see two things change within a week:
- Fewer "let me check with the owner" replies from Beakle
- More customers paying without you ever picking up the phone
That's the whole game. Better descriptions mean Beakle does more of your selling for you. Which is why you signed up in the first place.
