You sell on WhatsApp. You track in Hawkton. Until today, you copied orders between them by hand. That stops now.
Beakle's Hawkton integration is live. Every order Beakle closes inside a WhatsApp chat lands in your Hawkton dashboard automatically. Your catalog flows the other way. No spreadsheets. No re-typing. No customer falling through the gap between two systems.
What Hawkton Is, And Why This Matters
Hawkton is the CRM a lot of Nigerian businesses already use to keep their operation sane. Customers, orders, inventory snapshots, payment status — it lives there. Owners in Lagos, Aba, Onitsha and Port Harcourt run their wholesale and retail books on it because it speaks their language: cash payments, half-deposits, dispatch riders, "I'll balance on delivery."
The problem was simple. WhatsApp is where the sale actually happens. Hawkton is where the sale needs to be recorded. Between those two screens, owners were losing twenty minutes a day to copy-paste — and sometimes losing the order entirely when they forgot to log it.
What The Integration Actually Does
Two-way, but not symmetric. Here is the honest split.
Beakle pushes to Hawkton:
- New orders Beakle closes on WhatsApp (customer name, phone, items, quantities, agreed price, delivery address, payment method)
- The order arrives in Hawkton tagged with its WhatsApp source so you can trace it back
- Customer records get created in Hawkton if the phone number is new; matched if it already exists
Hawkton pushes to Beakle:
- A snapshot of your product catalog — names, prices, descriptions, categories
- Beakle uses this snapshot to answer "how much?" and "do you have X?" without you maintaining two product lists
- Catalog refresh runs on a schedule. Add a product in Hawkton, it shows up in Beakle's knowledge within the hour.
What Is Not Live Yet
We are shipping what works. We are not pretending the rest is ready.
- Real-time inventory deduction. Beakle does not yet decrement Hawkton stock when an order is taken. If you sell the last unit, you will see it in Hawkton on next sync, not the same second.
- Refunds and returns. Cancellations recorded in Hawkton do not yet propagate back to the WhatsApp thread.
- Bulk customer imports. Pulling your existing Hawkton customer list into Beakle's contact view is not in this release.
These are on the roadmap. None of them block the core value, which is that orders stop dying between systems.
Setting It Up
Five minutes. Less if you already have your Hawkton API key.
- Generate your Hawkton API key. In Hawkton, go to Settings → API Access and create a new key. If your account is org-level (multi-store), grab the Store ID for the store you want Beakle linked to.
- Open Beakle's Integrations tab. Inside your service settings, find the Integrations section. Hawkton sits at the top.
- Paste the key. Paste your API key. If you have a Store ID, paste that too. If not, leave it blank — Beakle will use your default store.
- Test the connection. Hit Test Connection. Beakle pings Hawkton, confirms credentials, and pulls a sample of your catalog. If anything is wrong, the error message will tell you exactly what.
- You're done. The next order Beakle closes on WhatsApp will appear in Hawkton within seconds.
Full walkthrough with screenshots: Hawkton CRM setup guide.
A Note On Trust
We know what it feels like to plug your business data into a new tool. Beakle reads your catalog. It writes orders. It does not read your customer list in bulk, it does not modify or delete anything in Hawkton, and it does not send your data anywhere except between your Hawkton account and your Beakle service.
If you disconnect the integration, your existing data in both systems stays exactly where it was. Disconnect is reversible. Delete is final — and only "Delete Service" deletes anything.
Who This Is For
Any business already running both Beakle and Hawkton. If you sell on WhatsApp and you are still copy-pasting orders into Hawkton at the end of the day, this saves you that hour. If you are not on Hawkton yet, this is one more reason to look.
Turn it on. Send a test order. Watch it land.
